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Commercial
Northfield Planner
Usage
Online and regional radio
Tone
Warm, wry, unhurried
Some mornings start with coffee. The good ones start with a plan. Northfield Planner. A page a day, and the day is yours. Find it at northfield planner dot example.
About the job
Northfield wanted their planner to sound like a friend who has their week sorted, not a productivity guru. The brief was warm, a little wry, and never pushy.
Recorded in one session with the agency on a live link. We landed it on take three, with a lighter touch on the product name.
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